Step forward Barstool Sports, which has taken a giant sideways step from the world of sports and entertainment news, with the launch of the Barstool Sportsbook.Įven though it arrives with no reputation per se in the gambling world, Barstool is fully loaded with a loyal army of fans which is likely to stand them in good stead when it comes to attracting new customers. The sports betting explosion in the US has meant room for new sportsbooks of all shapes and sizes, from huge international betting companies to brand new platforms taking their first steps in the industry.